Thursday, March 18, 2010

Consultation


The most important facet of any project we undertake with a client is understanding your requirements and providing sound, expert advice based on those requirements. We will always put the needs of your business at the top of our priority list and recommend solutions that will work for you. We are not in the business of over-selling to businesses whether that be by providing you with a content management system that you would never use or by tying you in to having to pay for us to make constant website updates.
Web Design
Our experience across different industry sectors makes it easy for us to offer you diverse, appropriate design concepts for your website. Your design brief to us can be as detailed as you like or you can let us come up with designs for you. Usually, we provide a choice of different design concepts to ensure that you are 100% happy with the design and site layout. However, web design is not just about making pretty websites. Our developers ensure that they use standards-compliant HTML and CSS to ensure ongoing cross-browser compatibility and search engine friendliness.
Content Management Systems
Content management systems allow you control over the content of your website. Our content management systems are custom-built to fit your needs. We do not believe in forcing your business into a ready-made solution that works for a completely different business. Content management systems should be used when there are a high-level of changes required to your website such as in the case of a real estate business or accommodation booking operator.
Macromedia Flash
Macromedia Flash is a widely-used, versatile technology used for delivering attractive, animated content within a website. Its uses are varied but commonly include attracting interest to a particular area of the website, to summarise information in limited space, for creating games, or simply to showcase a series of images.

How to find a good freelancer ?

Whether you currently deal with a freelancer website, or are just looking for the best place to find a freelancer, the biggest problem you face is how to find a good reliable freelance, one that will do the job properly with good quality work and finish it on time.

Many sites offer you, the webmaster, a place to post your projects to be bid on by freelancers. All of these sites let you contact offshore workers that live in countries where wages are only a fraction of what they are in the more industrialized nations. This allows you to keep your project budget low and save money by keeping your full-time staff small.

So, how can you find this “diamond in the rough”? You know, that reliable individual who delivers quality work on time and within agreed upon budget? There is no simple answer. The best you can do is using the tools provided by the freelance website to try and minimize your risk.

Unfortunately, most of the existing freelance websites use a very poor rating system that only allows a webmaster to rate a freelancer on a scale from 1-10. This system doesn’t take any of the more important variables into account, such as the complexity of the project.

The complexity of a project is important. A freelancer doing many simple and inexpensive jobs may have an excellent rating and do very good work for that kind of project. But, there is no guarantee they can handle a more complex project. Since the more complex projects cost more to get done, at least one freelance website has developed a rating system that takes complexity into consideration by using the dollar amount of the project as part of the rating formula to provide the webmaster with additional information. Thereby, hoping to make the webmaster’s decision a little easier.

Here are a couple of additional suggestions for hiring a freelancer:

Do Not Post a Budget !!!

“Why not?” you ask. If you post a budget, most freelancers will bid based on the budget amount. Unfortunately, a reasonable cost in one part of the world is insanely high or ridiculously low in another part of the world.

For example, you want someone to create a logo for you. Any decent graphic artist should be able to do that. So, it probably is safe to go with the lowest bidder. But, suppose you need a sales letter written for an Australian audience, do you really think someone is Eastern Europe or China will be able to do as good a job as a native Australian? Probably not, but, the cost of living is a lot higher in Australia and that individual would need to charge more for the same amount of work.

Do Not Hire Outside of Your Expertise.

But, you say, “If I was an expert, I wouldn’t need to hire someone else!” While that may be true, you do need to be sufficiently familiar with the area of work to be able to accurately describe the project, to know what and isn’t technically possible and know whether the bids you receive are reasonable for the amount of work involved.

If Necessary, get advice from someone who does know the area of work. Most sites provide a message board for you to negotiate with the bidders anonymously before you select one of them for the project. Pay careful attention the freelancer’s reaction to the project. The ideal candidate is one who loves his work. Ask them to describe similar projects they have done in the past or to provide samples of their work if feasible. Graphic artists, web designers and writers will be able to provide samples. Programmers and some others may not be able to provide samples but they may be able to provide references if they haven’t already been rated by other webmasters.

Following the steps above and keeping the lines of communication open will dramatically increase your chances of having a successful experience with your chosen freelancer. It can save you both time and money as well as help you manage your business in the most effective manner. After all, you face all of the same challenges in dealing with freelancers as you face in dealing with any employee, plus the additional challenges created by being in different geographic locations.

Business/Start Up Solutions of Web Design


We have a website solution for you and your budget. Each solution is designed to provide a foundation and allow for expansion with your business. Optional web applications and services allow us to tailor each solution to meet your specific needs.

Business/Start Up Solutions

Are you a small business or a start up that needs a high quality, professionally designed website on a small budget? This solution will allow you to launch a quality site in a short time frame.

Creative Premium Website

Our creative premium website is for clients that need a world-class website design that will stand out against all competitors. Our process for creating a highly creative website is comprehensive and requires a greater degree of client interaction. The process involves all members of our creative, software and consulting team to combine creativity, imagination, inspiration and technology to develop a site that will attract attention.

Our Web Design Process

Step 1 - Consulting

Speak with a professional for a brief one-on-one interview about your business.

Step 2 - Design

Our expert web designers receive the information you provided during your interview and build an initial draft of your website. During the design phase, your website will go through our copy writing and quality assurance team to be sure it’s a reflection of your unique business.

Step 3 - Promotion

During the first 30 days of your service, our marketing experts will be submitting your website to Internet Directory Pages and search engines such as Google™ and MSN®. Our SEO experts take care of everything for you!

Step 4 - Support

We have a team of customer support representatives that want to hear from you. We pride ourselves on the level of Relentless professional support we provide from ongoing website changes to answering important Internet marketing questions. Our experts are eager to speak with all of our customers because your business is important to us!

Step 5 - Modify

Once your website has been built, you can contact our Team to make any changes you’d like. Want to make the changes yourself? Your easy to use backend administrative access will allow you to make all the changes you'd like.

Contrasting Foreground and Background Colors

Contrast is an important part of Web design because it often means the difference between a page that looks great and a page that is illegible or painful to look at. But sometimes it can be hard to decide what colors work well in contrast to others. This table should help show you different colors and how they contrast or don't contrast well as foreground and background colors. One thing you should note is that contrast is more than just how bright a color is compared to the background. As you can see, some of these colors are very bright and show up vibrantly on the background color - such as blue on black. But I labeled it as having a poor contrast, because while it it bright, the colors make the text difficult to read. If you were to create a page in all blue text on a black background, your readers would have eyestrain very quickly.


Web Design and Development


Your website is an important part of your overall marketing strategy hence we create a valuable online resource that provides your customers with access to up-to-date information. webdesignFor your online presence to leave a lasting impression, your website needs to exude credibility, professionalism and quality. We understand that in an arena saturated with billions of web pages, a well designed website is vitally important to marketing, building brand awareness and attracting prospective customers. The technology behind your website is equally as important as the website's design. If not planned and implemented properly, you may be redeveloping your website again within a year. At Rhema Webdesign, we ensure that every website we build is of the highest quality and W3C complaint using the best technologies. Design Experience Rhema Webdesign has the experience to understand what works on the web and what doesn't. We begin every web design project first by understanding your business and your customers prior to developing the ideal website that meets your needs. We specialise in attractive and easy to use websites that focus on getting the message across rather than filling the screen with bells and whistles. The websites we design fall into the following categories: * Bespoke Websites Get tailor-made web solutions to streamline your business processes. We deliver exactly what you need. How you need it, when you need it. read more ... * Brochure Websites A simple and effective means of establishing an on-line presence by displaying contents that do not require frequent updates. read more ... * Content Management Systems (CMS) Create and manage web pages, page contents, overall website design and structure without getting involved in programming. Website's content is powered by a database system. read more ... Any website that is to become successful as a sales and marketing tool needs to be intuitive and easy to use for both first-time and repeated visitors. To this end we ensure that all websites we design are: * Presentable with inviting layout and content * Clearly display the products and services offered * Simple with intuitive navigation system * Clear with visible points of contacts * Uncluttered with relevant information Empowering Customers From simple marketing sites to full scale eCommerce operations Rhema Webdesign processes the skills and experience to launch and develop your business on-line. From our experience, we realise that your website goes beyond an initial business launch or a short term promotion. It should be viewed as a long term business asset that forms the foundation of your brand identity and marketing strategy. For this reason, we build all our websites with content management functionality. By empowering you with tools to update and manage your website, we create a valuable online resource that provides your customers with access to up-to-date information.

5 Easy Ways to Improve Your Website's Legibility

Websites that make their customers work to read them are not the best way to get business. Miniscule fonts, text in colors that make it hard to see against the background color, and lines that are piled on top of each other are problems, but they're easy to correct. Let's jump right in and look at five easy fixes:
1. Format your text using CSS.
Cascading Style Sheets (CSS) are the way to go - use one style sheet and control how text looks on your entire site. Make a change to the style sheet and your whole site is updated. It makes life a lot simpler.
2. Make the font size big enough to read.
Consider your target audience. Even if they are a group of teenage girls looking for new shoes, it's never a good idea to use tiny type. It doesn't have to be enormous, but up to a point, larger type is better. 12-pt Verdana is better than 8-pt Verdana.
3. Make the text contrast with its background.
The more contrast, the better. Black-on-white or white-on-black are examples of the highest contrast you can get. Use colors if you like, but if you squint at the page and your text basically vanishes, there's not enough contrast.
4. Give the lines room to breathe.
Don't stack lines on top of each other. Use the line-spacing directive in CSS and give it some space; I'll often set line-spacing to 140% of the height of a typical line.
5. Break text up into chunks.
No matter how good a writer you are, people don't want to read endless pages of text. Break it up by using headlines that reflect the subject of the paragraph(s) to follow so people can scan down to the parts that really interest them, or use bulleted lists to change the pace of the writing and slow down the scanning.

And finally (not one of the 5 Easy Ways to Improve Legibility but still quite important) check your spelling. Nothing irritates me more on a web page than spelling errors - it simply makes you look like you don't care enough to get it right. Use that ubiquitous spellcheck tool.

Making your website's content more legible is easy. It doesn't take a lot of time, mainly common sense. The payoff will be text that's more readable, customers that stick around long enough to get your message, and improved credibility with your visitors.

Why CSS is good for Google

This article is based on part of a larger book 'Website Findability' by Michael Heraghty.

Cascading Style Sheets (CSS) are used to separate the stylistic elements of a page such as layout, colour and fonts from the content of the page such as paragraphs and images. We call this Separation of Content from Presentation.

If you don't understand CSS at all then you may decide not to use it for your site. However I would suggest that the advantages to be gained from using CSS, not just for Google, are well worth the time invested in learning it. For an introduction to CSS see CSS Is Easy by Kevin Yank or see the many other quality articles over at SitePoint's CSS Section.

So why is CSS good for Google?

* CSS allows for smaller file sizes
* CSS allows you greater control of page structure
* CSS allows you to hide certain content from browsers while it still gets picked up by Google

CSS allows for smaller file sizes

By taking styles out of the HTML page and putting it into a standalone (imported) style sheet (.css file), you can reduce the overall amount of code in your web pages. Pages with less code have smaller file sizes and Google prefers pages with smaller file sizes (many other search engines do too).

Though Google doesn't offer specific advice on this matter, the search engine optimisation community is generally agreed that 100KB is a good upper limit for page sizes.
CSS allows you greater control of page structure

CSS allows you to structure your document according to HTML standards without comprimising the look-and-feel of the page.

Google rewards pages that are well structured, though many designers choose to ignore standards and guidelines as much as possible, because they (incorrectly) believe standards lead to bland pages. Using CSS, designers can create attractive pages with much flair, while adhering to the findability design principles identified in the book (yes you'll have to buy it to get more!).
CSS allows you to hide content from browsers while it still gets picked up by Google

Using CSS you can hide content from certain browsers in certain situations. For example you may have some content that you only want to appear in print, or you may want certain content to only be shown on screen and not in print (such as page navigation). The advantage is that Google will still index all of the content and you will still get the benefit that content brings.

For an example of this technique see my article Random Content Rotation.
Browser Compatibility

If you are new to CSS, be aware that different browsers still interpret CSS standards in different ways, while some (very) old browsers don't read CSS at all. Ensure that your CSS is as cross-browser compatible as possible, and that your HTML pages look acceptable even without CSS.
Resources

There are many useful resources for those seeking to learn more about the effective use of CSS. A useful place to start is Glish.com or SitePoint (mentioned above).

Good books on CSS include "Eric Meyer on CSS" by Eric Meyer, and "Designing with Web Standards" by Jeffrey Zeldman.